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DOE in Marketing

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    Posted by: Lidia
    Posted on: Thursday, 4th September 2003, 3:47 PM.


    Is there such a thing as experimental design when we build a logisitc regression model and all predictors are catogorical?

    Example: we need to test various combinations of envelope color, size and font and find out which one gives the highest response rate.

    Do we always need to use full factorial designs for this kind of questions?

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      DOE in Marketing by Lidia on Thursday, 4th September 2003
           Re: DOE in Marketing by Michael Schlueter on Friday, 5th September 2003
                Re: DOE in Marketing by lidia on Friday, 5th September 2003
                     A3: DOE in Marketing by Michael Schlueter on Saturday, 6th September 2003
                     A2: DOE in Marketing by Michael Schlueter on Saturday, 6th September 2003
           Re: DOE in Marketing by Leo Monhemius on Tuesday, 16th September 2003
           Re: DOE in Marketing by Neil on Tuesday, 16th September 2003
           Re: DOE in Marketing by Rick D on Tuesday, 29th August 2006

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