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Random Sampling Bias
Posted by: iSixSigma Admin Posted on: Sunday, 2nd July 2000, 12:00 AM.
Welcome. We hope you enjoyed the article (http://www.isixsigma.com/library/content/t000702.asp) and also hope that it spurred on some thoughts about the way sampling is performed at your business or organization.
We wanted to discuss a follow-up subject having to do with the ebusiness example. You should always be careful when conducting surveys of people, because bias is always an issue. People tend to give their opinion most when their experience falls at the extremes -- when they either completely love something or completely hate something. If this is the case in your survey, those in the middle would probably not fill out the application and the data resulting may be biased.
How can you get around this issue? Let's hear your thoughts!
iSixSigma
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