It is important for practitioners to understand claims of difference so that they can blend traditional and special techniques to make Lean Six Sigma work in marketing and sales.
Organizations can increase market share and revenues by integrating Six Sigma and marketing.
A predominantly sales- and marketing-driven company shows that not only does Six Sigma apply to sales and marketing, but the benefits are twice as great as one normally experiences in applying Six Sigma to operations processes.
“Customer winback,” a common business marketing/sales prorgram aimed at winning back disgruntled customers and then retaining them, is a process that begs for the adoption of Six Sigma practices and techniques.
Applying quality principles to sales often produces nothing but resentment and resistance between the sales and quality departments. Examining both the sales and the quality perspectives, this article illustrates a technique that might be useful in getting such a seemingly impossible initiative off the ground.
Numerous businesses have had successful experiences implementing Lean Six Sigma in sales. The success stories offer proof that the methodology works, as well as providing some best practice guidelines for implementing Lean Six Sigma in sales.
Lean Six Sigma – like most things that continue to flourish – evolves. It grows, expands and adapts to fill new niches. Understanding these evolutionary patterns is significant when purchasing Lean Six Sigma services or executing Six Sigma projects.
Marketing managers must understand that they have a new set of internal partners for the services they provide. These partners are the Six Sigma Champions and Black Belts responsible for the identification and deployment of Six Sigma projects.
It is as important for PR agencies or departments to apply rigorous measurement standards and best practices to internal processes and operations as it is to apply them to its public relations campaigns. Six Sigma can help achieve those improvements.
The starting point for increasing sales is not the salespeople, it is the customers. In sales, Six Sigma can be used to uncover the best ways to build and grow relationships with customers. Great relationships are the key to increasing sales.
Posts on the iSixSigma Discussion Forum reveal the common roadblocks for implementing Six Sigma in the sales department. However, the thread below also offers helpful tips for overcoming these obstacles.
There is a battle being waged on the fringe of the Six Sigma community. The battle is over how to apply Six Sigma to one of the last frontiers of business – marketing.
The voice of the market takes the guess work out of defining quality and provides a roadmap for directing enterprise initiatives for achieving best in market quality.
Six Sigma’s data-driven approach facilitates correlation of factors involved in the sales process and helps isolate specific ways to expand the potential for increasing sales. The end result is a significant source of ideas for improvement projects.