Tag: Loyalty and Retention

Organizations looking for a silver bullet customer metric look no further than the Net Promoter Score (NPS). Developed by Frederick Reichhold and his colleagues at Bain & Co., NPS provides an economical and concise metric for assessing how loyal a company’s customers are. Managing that measurement is the key to future growth. What Is NPS? […]

Retention is a behavior. Satisfaction is a feeling. Loyalty is a measure of the potential for retention. One health plan organization has used the analysis of a simple voice of the customer (VOC) survey to find the drivers and the relationship between loyalty and retention. While a health plan has many opportunities to improve operational […]