Internet betting exchange Betfair invests heavily in different marketing activities, and one of the most effective marketing channels is outbound calling. The outbound marketing team employs a number of different campaigns. Its main focus, however, is to reach out to customers who have registered online, but not yet placed money in their betting account. The…
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For online betting organization Betfair, based in the United Kingdom, scrupulous identification of customers is vital. Within 72 hours of creating a Betfair account, the customer’s age must be verified to be 18 years or older. Betfair’s verification process is a necessary part of protecting customers and the business, and for complying with relevant U.K….