iSixSigma

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Antoine Bonello

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Improving Outbound Calling Conversion Rates

Internet betting exchange Betfair invests heavily in different marketing activities, and one of the most effective marketing channels is outbound calling. The outbound marketing team employs a number of different campaigns. Its main focus, however, is to reach out to customers who have registered online, but not yet placed money in their betting account. The…

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The Final Tollgate: Age Verification Cycle Time

For online betting organization Betfair, based in the United Kingdom, scrupulous identification of customers is vital. Within 72 hours of creating a Betfair account, the customer’s age must be verified to be 18 years or older. Betfair’s verification process is a necessary part of protecting customers and the business, and for complying with relevant U.K….