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Reginald Goeke

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Net Promoter Score: A Number for Business to Grow By

Organizations looking for a silver bullet customer metric look no further than the Net Promoter Score (NPS). Developed by Frederick Reichhold and his colleagues at Bain & Co., NPS provides an economical and concise metric for assessing how loyal a company’s customers are. Managing that measurement is the key to future growth. What Is NPS?…

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Value in Focusing Lean Six Sigma on Distribution System

Value at the point of production does not necessarily translate into value at the point of consumption. Likewise, Lean Six Sigma initiatives focused on the factory floor do not ensure that the end user is receiving that value. As a product moves through the distribution system there are many factors that can diminish its value….

Value Matters as a Key Metric for Six Sigma Initiatives

A key measurement of Six Sigma effectiveness is the application of appropriate metrics. Mikel Harry and Richard Schroeder, two pioneers of Six Sigma, state in their book Six Sigma that, “An organization’s profitability is determined by what it chooses to measure and how it measures it.” They point out that most companies need to change…

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Marketing Function Is Different in a Six Sigma World

Six Sigma is changing the way the marketing function in an organization operates today. Consider the following marketing scenario at a company which manufactures consumer-packaged goods: During an emergency marketing meeting, the market research division discloses that its Brand X, which has recently lost market share, is rated a poor value by consumers in the…

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