iSixSigma

Innovation Gone Bad – Here We Go Again

Over the weekend, I happened to stumble upon this news link on Yahoo.

The L.A. Times apparently published a front page advertisement that looked very much like a regular news ad. Of course upon inspection, the advertisement disclaimer was there. According to AFP:

“Publisher Eddy Hartenstein told the Times he had decided to run the ad despite protests from the newsroom because he was trying to ensure the newspaper’s survival.

’Because of the times that we’re in, we have to look at all sorts of different — and some would say innovative — new solutions for our advertising clients,’ he said.”

Here is another example of innovation gone bad in my opinion. Clearly, revenue has taken a front seat to customer value in this case, with a potential long-term impact to customers and reputation.

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I’m starting to see a trend here….

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Comments 2

  1. Sowmyan

    In another context, I commented that just like business organizations have a ISO quality system which is audited, we should have newspapers audited for their system of how they collect, verify and then publish news. It should look for distortion of arguments using wrong logic.

    Since the excesses reported are being done as the newspapers to counter loss of competitiveness, the society should bring about a mechanism for rating objectivity and create a level playing field.

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  2. Kosta Chingas

    For sure that would be a good thing Sowmyan.

    I just wish that companies like this would quit taking the easy way out (selling prime reporting space for advertisements), and start looking at real innovations that support the future viability of their businesses.

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