This week Sam Decker gives a beginners course on Six Sigma and marketing over at his blog Decker Marketing. I’ve been reading Sam Decker for about a year and a half now. He never fails to share the insights he’s learned from his work experiences from start-ups to managing Dell’s eBusiness. As for marketing blogs, his is top-notch. If you are in marketing, you’ve got no excuse for not reading his blog.
His latest post Marketing Bullseye 2: Think Six Sigma is part of a serieswhere he gives tips for marketers to get the most out of their efforts. In “Think Six Sigma,” he explains the concept of Six Sigma and its valuein marketing:
He calls out two concepts that changed his way of thinking. The DMAIC methodology and the Y=f(x) formula. He goes on to carefully explain how Six Sigma can be applied to marketing and gives four steps, followed by a simple example. Read Marketing Bullseye 2: Think Six Sigma and make a difference in your marketing efforts today.