I agree with DeanB about the necessary preconditions for getting “actionable” information from a survey. It kind of begs the question-that is why do you need to do a scaled survey in the first place if you trully have the foundation in place to know and understand your target audience. Too many (almost all of) the time, the goal is to generate a…[Read more]
Couple thoughts here:
1. I’d be a bit concerned about being “given” a survey versus developing one yourself that involves the employee groups of interest using focus group techniques, etc.
2. Validity and reliability of the test (survey here) are real important issues if you are to convert the results into meaningful information so I wo…[Read more]
This is an example where qualitative (comment) data can be much more informative (actionable) than numerical data. You can get concepts, ideas, and even solutions if you mine it carefully. Some ideas:
1) Determine the percentage of respondents who bothered to make comments-these folks are usually more polemic than those who just zipped th…[Read more]