Laura Edell Gibbons

Balanced Scorecard Program Developer & Manager across vertical and horizontal LOB & BU’s, specializing in new program development, Key Performance Indicator (KPI) creation, Strategy Execution & Automation Application. Recognized as an expert in the CPM & BI space:

Nominated in 2007 for BI Pioneer of the Year by MS at 1st ever BI Conference hosted in Seattle

Written up by eWeek.com & CIOCentral.com for work I did using MS Business Scorecard Manager and PerformancePoint 2007: http://www.eweek.com/article2/0,1895,1877881,00.asp & http://www.ciocentral.com/print_article/Microsofts+BI+Crusade+Draws+BI+Vendors+Ire/163626.aspx

MS-funded case study about our application of the BSC: http://download.microsoft.com/documents/customerevidence/22483_Expedia_Case_Study.doc

Invited to speak at the Balanced Scorecard Collaborative Summit, October 2005 in San Francisco, to share my case study with David Norton, one of the fathers of Balanced Scorecarding.

Quoted by NetworkWorld.com as part of a larger Customer Relationship Management (CRM) article: http://www.networkworld.com/news/2001/0416crmshake.html

As a Microsoft Office User Specialist (MOUS), my feedback was solicited & published by a MS Certified Gold Partner: http://www.add-ins.com/feedback.htm.

Customer Satisfaction Database Developer & Administrator (including SQLXML), Application Developer & Project Manager in a wide variety of business applications. Particularly interested in Sharepoint Webpart dev and multi-dimensional cube design using Analysis Services (MDX).

Product Planning & Yield Management for major Cruise Line with focus on building supply & demand curves, predictive models, smoothing seasonality of industry & optimization of supply at various price points.

Continuous Improvement & Process Designer, specializing in reducing process variability & cycle time. Project focus on improving existing Contact Center tools & processes with an eye towards designing new processes within Product Development.

Specialties

Six Sigma, Balanced Scorecards, Market Research, Predictive Modeling: (Customer Segmentation, Longitudinal Studies, Partial Least Squares, Factor Analysis, Regression), Microstrategy Certified Developer, Db Dev (MS-SQL Server, GreenPlum), Open Source (Big Data) Dev: Hadoop with reporting via Hive, SSAS (MDX/OLAP), SSRS authoring, Web Services (XQuery), Sharepoint Portal Design & Development, HTML, CSS, Hyperion (Essbase)