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Operations Marketing and Sales

Marketing and Sales

10 Challenges to Overcome when Deploying Lean Six Sigma in Pharmaceutical Sales and Marketing

It is important for practitioners to understand claims of difference so that they can blend traditional and special techniques to make Lean Six Sigma work in marketing and sales.

10 Marketing Myths and Service Slips

Marketing and service clichés, such as exceeding expectations every time, often cost more than they're worth, or can even lead to negative effects.

A Competitive Edge

Organizations can increase market share and revenues by integrating Six Sigma and marketing.

Adding Science to the Art of Sales Boosts Effectiveness

A predominantly sales- and marketing-driven company shows that not only does Six Sigma apply to sales and marketing, but the benefits are twice as great as one normally experiences in applying Six Sigma to operations processes.

Case Study: A DMADV Approach to Marketing and Advertising

Effective marketing campaigns are important to the economy of the City of Kawartha Lakes, which relies on tourist revenue. Haphazard advertising campaigns needed to be standardized while ensuring customer needs were being met.

Customer Winback Concept Begs for Use of Six Sigma

"Customer winback," a common business marketing/sales program aimed at winning back disgruntled customers and then retaining them, is a process that begs for the adoption of Six Sigma practices and techniques.

Drive Improvements in Outbound Telesales with Lean Six Sigma: Part 1 of 2

Outbound telesales is a process full of waste, poor design and variation that is ripe for the application of improvement tools. Not only can process quality be improved, but also revenue can be increased.

Drive Improvements in Outbound Telesales with Lean Six Sigma: Part 2 of 2

Outbound telesales is a process full of waste, poor design and variation that is ripe for the application of improvement tools. Not only can process quality be improved, but also revenue can be increased.

Five Myths That Can Undermine Customer Loyalty

Retaining customers is easier said than done. Marketing and sales professionals may benefit from re-examining their approach to building loyalty.

Generating Support for a Sales Quality Initiative

Applying quality principles to sales often produces nothing but resentment and resistance between the sales and quality departments. Examining both the sales and the quality perspectives, this article illustrates a technique that might be useful in getting such a seemingly impossible initiative off the ground.

Guidelines for Making Lean Six Sigma Work in Sales

Numerous businesses have had successful experiences implementing Lean Six Sigma in sales. The success stories offer proof that the methodology works, as well as providing some best practice guidelines for implementing Lean Six Sigma in sales.

Lean Six Sigma Meets Darwin and Market Segmentation

Lean Six Sigma - like most things that continue to flourish - evolves. It grows, expands and adapts to fill new niches. Understanding these evolutionary patterns is significant when purchasing Lean Six Sigma services or executing Six Sigma projects.

Marketing Function Is Different in a Six Sigma World

Marketing managers must understand that they have a new set of internal partners for the services they provide. These partners are the Six Sigma Champions and Black Belts responsible for the identification and deployment of Six Sigma projects.

PR and Six Sigma: Beyond Time Sheets and Line Items

It is as important for PR agencies or departments to apply rigorous measurement standards and best practices to internal processes and operations as it is to apply them to its public relations campaigns. Six Sigma can help achieve those improvements.

Putting Six Sigma to Work in Business-to-Business Sales

The starting point for increasing sales is not the salespeople, it is the customers. In sales, Six Sigma can be used to uncover the best ways to build and grow relationships with customers. Great relationships are the key to increasing sales.

Six Sigma in Sales?

Posts on the iSixSigma Discussion Forum reveal the common roadblocks for implementing Six Sigma in the sales department. However, the thread below also offers helpful tips for overcoming these obstacles.

Six Sigma’s Battle Over Marketing

There is a battle being waged on the fringe of the Six Sigma community. The battle is over how to apply Six Sigma to one of the last frontiers of business – marketing.

Solving Decreasing Sales With Lean Six Sigma

Online retailer ABC has a strong market research unit and a seamless feedback loop for enhancing the customer experience. Despite the company's seeming responsiveness to customer feedback, sales had dropped significantly in the last few years. An external Lean Six Sigma consultant was invited by the CEO to guide ABC in improving their declining sales.

To Identify CTQs, Listen To The Voice of the Market

The voice of the market takes the guess work out of defining quality and provides a roadmap for directing enterprise initiatives for achieving best in market quality.

Using Data Analysis to Identify Six Sigma Sales Projects

Six Sigma's data-driven approach facilitates correlation of factors involved in the sales process and helps isolate specific ways to expand the potential for increasing sales. The end result is a significant source of ideas for improvement projects.

Using Six Sigma in Marketing Requires Fundamental Changes

The evolution of Six Sigma necessitates a shift in how the method is used in order for it to drive an organization’s holistic strategy.



5S and Lean eBooks
GAGEpack for Quality Assurance
Six Sigma Statistical and Graphical Analysis with SigmaXL
Six Sigma Online Certification: White, Yellow, Green and Black Belt
Lean and Six Sigma Project Examples
Six Sigma Online Certification: White, Yellow, Green and Black Belt

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