5 vs 7 Point Likert Scale
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Jason Boyd.
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April 29, 2009 at 5:28 pm #52285
My colleagues and I are in a debate on what works best in terms of measurement properties? Could you please share your thoughts on this?
0April 29, 2009 at 5:55 pm #183776
Ken FeldmanParticipant@DarthInclude @Darth in your post and this person will
be notified via email.On one hand 7 has more discrimination than 5. On the other hand, can people make real distinction across the scale. On one hand, can you adequately provide unique operational definitions across the wider scale. On the other hand, will the scores go across the scale or cluster in the middle. Sometimes you can get away with faking a 7 scale as continuous under the right circumstances so that’s good. For a scale of 5 it is not relevant to report out averages and standard deviations as many people do. You can only report out proportions as a valid measure of the data. Hope that adds to the debate.
0April 30, 2009 at 2:07 pm #1837887 point Likert Scale is my preference. Generally speaking, the 7 point scale provides more granularity and hence better decision making. Though, I would provide a description of the scale, such asStrongly Neither Strongly
disagree Agree or Disagree Agree
1…………….4…………….70April 30, 2009 at 3:23 pm #183790It will also depend on the type of survey.
If it is phone based, a 7 point scale can become very lenghty. If web based then it is not an issue0November 3, 2009 at 8:06 am #186555
Jason BoydParticipant@Jason-BoydInclude @Jason-Boyd in your post and this person will
be notified via email.Hope i can add some useful comments. I’ve conducted a number of postal surveys of health consumers sometimes using Likert items and far prefer five point scales. I spent a fair bit of time looking at clustering of responses and even a five point scale isn’t fully utilised by responsents. Clustering around the upper and lower three items by questionnaire section was prevalent and has persisted when seven item questions were used. I was just looking into this comparison for a colleague and found a useful website:
http://intelligentmeasurement.wordpress.com/2007/11/20/likert-scale-surveys-best-practices/
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