Concept Brainstorming

This topic has 5 replies, 6 voices, and was last updated 17 years, 7 months ago by Perryman.

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December 17, 2004 at 10:07 pm #37881

NewBB
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I have done 2 successful DFSS projects using among other tools, Kaizen for customer requirements and House of Quality to match these against metrics and design requirements.
However, when the teams get to the point where they need to make the jump to an actual new concept, we have no tool or methodology. The prework has given us all the pieces of the puzzle, but, in both projects, the various suggestions for new concepts have bubbled up from team discussion. I then use Pugh to select the best idea.
Does anyone have any suggestions for readings that will give me some direction? I have finished a book on TRIZ which helped some, and I am reviewing some of Godratt’s books on thinking through problems.

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December 18, 2004 at 2:04 am #112616

sueme
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Have you read Goldratt’s “It’s Not Luck”, he talks about he Cloud

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December 19, 2004 at 9:56 pm #112666

John H.
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newBB
Instead of looking for the tool and methodology, you may want to ask your team to invent a new tool or methodology. This could generate considerable excitment amongst the team’s members . Also, if the invented tool is successful, consider publishing it as jointly authored article with all the team members listed.
Just my opinion.
John H.

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January 6, 2005 at 8:39 am #113158

om
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Dear new BB,
could you show what kind of the problem would you like to solve – technical, organizational etc. ? And if technical what kind of it – improvement, development, researching etc.?
om

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January 6, 2005 at 9:09 am #113161

John M
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I have had considerable experience with this. What you can do is look at what the CT factors are in the house of quality and brainstorm what functionality the process or product would need to gain customer satisfaction. You can use the CT weighting factors to see what functions are more important or You can use Kano analysis to decide which are the important functions in the eye of the customer.
Place all your functions in sequential order and underneath place all the different ways or options of gaining this functionality. Then using different combinations of options for each function you can then start to build up concepts. Name the concepts evaluate through Pugh..
All The Best
John M

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January 6, 2005 at 2:23 pm #113169

Perryman
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newbb,
You might also want to look at some creativity tools used to get people into an “out of the box” thinking mode such as mind mapping or picture associations and then try using a morphological box to find even more alternatives.
Examples of these can be found in the QPC memory joggers.
Good luck,
Patch

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