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Advertising Operations Tools and Methods

Six Sigma – iSixSigma Forums Operations Marketing and Sales Advertising Operations Tools and Methods

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  • #54704

    mbelevski
    Participant

    Hello everyone,

    I am currently writing my thesis in the Advertising Operations department of a company that provides digital solutions to advertisers and publishers.

    The main research question of my thesis is how the Advertising Operations department can achieve and sustain high levels of process excellence thanks to Six Sigma.

    As part of my thesis, I am also supposed to create a debate related to this topic. Therefore, I have come up with the following debate question:

    Which tools/methods would be most beneficial to the Advertising Operations department in order for it to increase its overall performance? Why?

    Basically, I would like to hear your views and opinions on which are the most beneficial and used tools/methods of Six Sigma in the business world, outside the manufacturing field. I know that Six Sigma processes and tools were firstly implemented in the manufacturing world but now they can be relevant to almost any business (I am still a Six Sigma beginner).

    I am going to list some of the main objectives of the Advertising Operations so that you get the idea:

    – Precisely measuring customers’ view of value.
    – Finding out whether it fulfills customers’ requirements or there are gaps in the performance.
    – Direct revenue generation.

    Thank you for reading this and sharing your opinion in advance! :)

    Greetings,
    Momo

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    #196768

    Katie Barry
    Keymaster

    @mbelevski Did you search iSixSigma.com on this topic? We have a section of content on using Lean Six Sigma in Marketing and Sales: https://www.isixsigma.com/operations/marketing-and-sales/

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