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Importance of Six Sigma in Advertising

Six Sigma – iSixSigma Forums Operations Marketing and Sales Importance of Six Sigma in Advertising

Viewing 4 posts - 1 through 4 (of 4 total)
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  • #54477

    APOORVA NAIR
    Participant

    Advertising being in the service sector has very less scope of application of six sigma?SIX SIGMA related to manufacturing n production rather than customers??

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    #195541

    Katie Barry
    Keymaster

    @APOORVA We have a section of articles on the application of Six Sigma to Marketing & Sales that you should look at. Operations > Marketing & Sales > https://www.isixsigma.com/operations/marketing-and-sales/

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    #196133

    Kimmy Burgess
    Participant

    Six Sigma is a nice structure to help you keep your business activities and the results you are getting documented and easy to see. It will also help you to develop some good disciplines to help you build your business and reach your goals quicker.

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    #196143

    Nitesh Verma
    Participant

    @APOORVA Customers are the top most priority for any Six Sigma initiative. A lot of focus is given to capturing and analyzing the Voice of the Customer. Six Sigma is equally relevant and applicable in the services industry including Advertising, Sales & Marketing. Advertising in itself has a very broad scope as a industry including different mediums such as print, TV, online etc. Hence, we would some insight into what services does your company provide to suggest examples and ways of applying Six Sigma tools. For instance, if you are into print advertising, you may want to look at metrics such as conversion rate, ROI for your clients etc.

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