Innovation Methodology and Deployment Techniques

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    Dear All,

    I have been looking for answers to Develop an innovation methodology and its global implementation. I am really confused and did lots of reading . As a Background I am a certified MBB I know DMAIC , but when it come to innovation it hits me like a mixture. I have assembled my thoughts and came out with this approach . Pls advise is this okey and what can be done along with the failures

    – Fist step would be- What needs to be innovated :- This can primariliy come from the conversion of customer complaints , VOC , Cost Impact and the COPQ of a particular Function or Product . This will be the pre-work . Post this I will share the same with the Governance committe which includes the PFO , CEO , CTO , NSG , S&M and Service Head.

    The objective will be to prirotize and the various customer complaints in to actionables and measures ( Numbers) – This can be done using any approch like HOQ or QFD . Pls advise is this the best way

    Thereafter post the CTQ’s are mapped and identified , the Potential Failure mode basis the historical complaints will be captured this will be to show the business Value add of the innovation and mapping the vOC with the Product or services , also it will answer the Question “WHY” this should be done ans work as a change concept

    Post this the “WHO” will be answered the TOP governance team forms the executive board and the functional team along with the Chartering , Scoping , Gantt will be signed off

    As the next steps we willinitiate the “BQV” or the “Business Quality Value” primarily focusing on Adapt-Adopt-Develop-Sustain concept. In this the Customer VOC which has already been used will be taken as the staring points and the Performance or Process Benchmaring will be done as appropriate. This can be done by Sites , Surveys , Calls or by MOE which is Gemba or as I may call Market Operational Excellence team focusing on what the customers needs in the market

    The above step will take care of aligning the innovation to “WHAT” and business “Y” , Management Questions of Cost and Benefits , Time and resources , Benchmarking technique ( Identification of companies ) and concrete Data Collection

    Step 2 :- will be identification of the Value stream for Process Gaps against the existing and the Desired Benchmark , Also to understand the Lead time or NVA’s as Applicable. This will be the state of the As is and the Future stage , Along with the Defect of Non conformities as per the internal and external Stake holders.

    During this stage only we will define the desired performance level

    Step 3 : Will be the Integration where in the functional Acceptance will be gained and functional goals will be set , This will be a re-testing and final approval phase which will involve the DFSS if needed or any other testing . Once this is done the action Planning will be done
    Step 4 :- Action planning will be primarily focusing on the Implementation on the Part or full process or product , Also the Recalibration with the Benchmarking and customer VOC , A test may also be conducted in simulation environment . This is the Phase where the Mistake proofing will be highly focused and FMEA will be done to identify the Gaps and fixing them . Once this is done final testing is done with the NPD team and Audits scores captured
    In the pilot phase customer VOC will be captured again and recalibrated
    Setp 5 :- will be to make sure the revised Proess has Revised FMEA , Controls , dashboard and closely tracked , If possible surveys will be rolled out and cost calculated on the impact once successful for 3 cycles , If will be posted as a NR and replicated as an NR.

    Governance Model will be build using the 10 Steps
    -Business alignment – Will be the change management and buy in
    -Business Planning – Will be how and where
    -Cultural Alignment – Communication
    -Innovation Education- Training and champions
    -Ideas Management System – IT support
    -Innovation metrics _ KM Index and process certifications
    -Org Support
    -HR Strategies

    Any inputs / or mistakes which may be in this approach will be highly appriciated


    Prabhu V


    From your lengthy post, it is very clear that you want to work from scratch.

    As you are already a MBB and well known about DMAIC concepts, I would like intimate few thoughts I have come across while reading your post.

    a) Basically Six sigma’s DMAIC concepts, for problem solving purpose in an organization like, if you want to improve a good thing (productivity, customer satisfaction, market share) and if you want to reduce a negative thing (defects, rejections) then “DMAIC” is the best tool to use.
    b) If your aim is to develop process, the way you are working and to meet customer demand & supply properly, then “Lean” techniques are best tool to use.
    Of course, in your above post you have not mentioned about the type of industry and product details etc. which may have influence on the concepts/tools.

    Since your above post expresses your long-term vision or perspective, definitely you should have some short-term goals also to initially start up or to focus on particular area.

    Any organization is currently looking for “customer satisfaction/delight”, hence at the initial start up you can also look for the same and work on it.

    Later you can switch over to similar areas of improvement.

    Best of hard work!!!!!


    Chris Seider

    Consider the stage gate approach that is used by many companies for new product/service introduction. However, not every company uses tools from DMAIC or DMADV within that approach.

    Minimum tools to show are robustness of design and process capabilities and risk analysis with FMEA and even basic process flow diagrams.



    Preeti: you didn’t register, so hopefully you will check back here for responses. Basically what you outline is correct, but it is very high level. The problem that you will have is with HOW to do those things. That’s where you need specific tools/guidance. That is way too much for me to write here, so unless you are looking for a consultant to help guide this effort, I would suggest that you pick up “Design for Six Sigma in Technology and Product Development” by Skip Creveling. There are others out there, but this is the best, in my humble opinion.



    I feel that the steps involved for the process is for Improvement. The first thing one should do is to define innovation and purpose of innovation. If these two are made clear then need to introspect on is it disreptive innovation or breakthrough.
    I find that creating a culture and fourm for innovation is a missing step in the whole process. There should be some fourm to discuss and corelate, ensure feasibility and ROI.

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