Market input review and optimization in product deve
July 7, 2006 at 4:57 am #43941
I need CASE STUDY material on market input review and optimization in the product development for our project reader/GB to refer as a guidance and take idea.
The project is about – Problem Statement: The market inputs to product development process through various activities ( VOC , Surveys , Market test , Reference Groups ,Customer clinics .¡¦ ) are not provided in timely manner with the development stage and sometimes the prioritization is lack of stategic screening, all of which results in loss of resources in product development process or less value of new product.
– Objective: •Identify and define how to optimize the market input activitiesin order to provide the market input in early phase, reinforce the strategic prioritization and secure quality and quantity information0
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