QFD in Service Industry

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    I have been hearing from few people in the Industry that QFD is loosing it’s relevence specially in the Service sector.
    What is your opinion, have you also experienced this and also if so then why, by way of QFD we are actually measuring customer requirment then how can it loose it;s relevence.
    please throw some light on this BB’s / MBB’s / Experts

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