Role of Marketing manager in implementing 6sigma?

Two contributions come to mind:1. Marketing enatils transactional processes, which likely can be improved using Six Sigma methodologies — especially if the process creates paper work errors and rework.2. A marketing organization can research and validate customer needs.
Anecdotal example: a manufacturer of large kitchen appliances was designing its distribution network. Their initial assumption was that they needed to deliver within 24 hours of the order, but research indicated that 72 hours was acceptable in most instances. The difference vastly reduced the cost of carrying and handling all the extra inventory.Hope this helps.

Sushant Nayyar,
Take a look at a tool called conjoint analysis. It has been a marketing tools that has been in place for years. If you understand the application of conjoint analysis in the marketing environment then understanding the application of Six Sigma is relatively easy (from a project perspective).
In terms of a deployment strategy Marketing is no different than any other department.
Just my opinion.
Good luck.

   Let me ask you one thing first: why you (or your company) are looking for use 6 sigma on marketing?
 I’m asking you this because I’m a leader of 6 sigma on a marketing company and the answer to this question makes all difference . . .
Sorry for answering your question with another one, but we can tell you loads of things without any pratical approach for you.
Regards
Henrique

Oscar,
Our company has recently implemented a “process” for market development in order to achieve growth of our Market Share in new markets, existing markets, new products, etc. We are seeking to incorporate a Dashboard Metric to measure the efficiency and effectiveness of our market process. Does your company utilize any Six Sigma methodology for metrics?    Barb  

what role can a marketing manager play to make sure to
make that the company that he/she works for is always aware about the needs and wants of customers that must
be satisfied.

Dear Sir
     I  would like known about the role of the Marketing Manager  about the Job Description & Responsilities  he need to take to make his product ( company )a corporate identity  in the international market.
what step he need to take , so he can get recognised in other countries and get business from that country?
with best regards, waiting for the response.
manoj shrestha 

Sushant:I see two questions you are really posing. The first: “The role and responsibility of marketing manager in implementing six sigma.” IMHO, the marketing function needs to identify and communicate marketing objectives and strategies so other parts of the organization, including six-sigma, can align and contribute to these. Too often six-sigma is called in to be a substitute for professional marketing work, and it is not a good substitute IMHO. If your marketing function is not functioning, fix that first using principles of marketing excellence. The American Marketing Association can be a good source for that information.The second question: “how can the steps of six sigma be related to the 4 P’s…and various matrices of marketing..” Of the 4-P’s (Product, Price, Place and Promotion) I have seen six-sigma more effectively applied to Product (development and execution) and Place (distribution) than Pricing and Promotion, though I am sure there are exceptions to this generalization. Six-sigma can support marketing research if it utilizes marketing research tools and methodologies.The thing to keep in mind is the economic role of variation can differ in some marketing processes from traditional production environments. Too little tolerance for variation in marketing can lead to the classic “myopia” failure.Good luck.