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Role of Marketing manager in implementing 6sigma?

Six Sigma – iSixSigma Forums Old Forums General Role of Marketing manager in implementing 6sigma?

This topic contains 14 replies, has 15 voices, and was last updated by  Syed Sharique Moiz 11 years, 6 months ago.

Viewing 15 posts - 1 through 15 (of 15 total)
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  • #37828

    Sushant Nayyar
    Member

    Hello friends
    I wanted to know what is the role and responsibilty of marketing manager in implementing six sigma. how can the steps of six sigma b related to the 4 P’s or 7 P’s  and various matrices of marketing (both theoratically and practically).
    your help and guidance would definitly b appreciated.
    thanx
     
     

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    #113062

    Jonathon Andell
    Participant

    Two contributions come to mind:1. Marketing enatils transactional processes, which likely can be improved using Six Sigma methodologies — especially if the process creates paper work errors and rework.2. A marketing organization can research and validate customer needs.
    Anecdotal example: a manufacturer of large kitchen appliances was designing its distribution network. Their initial assumption was that they needed to deliver within 24 hours of the order, but research indicated that 72 hours was acceptable in most instances. The difference vastly reduced the cost of carrying and handling all the extra inventory.Hope this helps.

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    #126427

    McMurray
    Participant

    The relationship between 6 sigma and marketing is very interesting and it is growing pretty fast.  I have experience in both and am working in a methodology that will act as a bridge between two very different fields.
    The first thing is that marketing is not process oriented, so unless you change your structure to a process based marketing, any step towards implementing 6 sigma will be a waste of your time.
    Oscar

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    #126433

    Mike Carnell
    Participant

    Sushant Nayyar,
    Take a look at a tool called conjoint analysis. It has been a marketing tools that has been in place for years. If you understand the application of conjoint analysis in the marketing environment then understanding the application of Six Sigma is relatively easy (from a project perspective).
    In terms of a deployment strategy Marketing is no different than any other department.
    Just my opinion.
    Good luck.

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    #137419

    romeo
    Member

    Can some one tell me what is the job description,and responsibilities of Marketing Manager.

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    #137907

    Henrique
    Participant

       Let me ask you one thing first: why you (or your company) are looking for use 6 sigma on marketing?
     I’m asking you this because I’m a leader of 6 sigma on a marketing company and the answer to this question makes all difference . . .
    Sorry for answering your question with another one, but we can tell you loads of things without any pratical approach for you.
    Regards
    Henrique

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    #137923

    Romel
    Member

    Marketing plays a vital role in six sigma because it has the initial touchpoint with the customer. One of the critical aspects of Six Sigma is Customer needs, QFD, among others. With the vital information coming from marketing, the customer needs will be properly defined and further be used in CTQs, QFD, among others

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    #141740

    Tuell
    Participant

    Oscar,
    Our company has recently implemented a “process” for market development in order to achieve growth of our Market Share in new markets, existing markets, new products, etc. We are seeking to incorporate a Dashboard Metric to measure the efficiency and effectiveness of our market process. Does your company utilize any Six Sigma methodology for metrics?    Barb  

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    #151855

    ain
    Participant

    What is actually then role of marketing manager?
     

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    #155173

    sabata
    Member

    what role can a marketing manager play to make sure to
    make that the company that he/she works for is always aware about the needs and wants of customers that must
    be satisfied.

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    #159720

    AT
    Participant

    hi im ramesh
    i want to know the responsibilities of the marketing manager so pls kind do the favour to me regards
    ramesh

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    #164126

    manoj shrestha
    Participant

    Dear Sir
         I  would like known about the role of the Marketing Manager  about the Job Description & Responsilities  he need to take to make his product ( company )a corporate identity  in the international market.
    what step he need to take , so he can get recognised in other countries and get business from that country?
    with best regards, waiting for the response.
    manoj shrestha 

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    #165912

    Rajsekhar
    Participant

    Dear sir,
    This is raj wanted to know the roles n responsibilities of a marketing manager.pls do the needful
    Thanx n regards
    Rajsekhar
     

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    #165948

    Deanb
    Participant

    Sushant:I see two questions you are really posing. The first: “The role and responsibility of marketing manager in implementing six sigma.” IMHO, the marketing function needs to identify and communicate marketing objectives and strategies so other parts of the organization, including six-sigma, can align and contribute to these. Too often six-sigma is called in to be a substitute for professional marketing work, and it is not a good substitute IMHO. If your marketing function is not functioning, fix that first using principles of marketing excellence. The American Marketing Association can be a good source for that information.The second question: “how can the steps of six sigma be related to the 4 P’s…and various matrices of marketing..” Of the 4-P’s (Product, Price, Place and Promotion) I have seen six-sigma more effectively applied to Product (development and execution) and Place (distribution) than Pricing and Promotion, though I am sure there are exceptions to this generalization. Six-sigma can support marketing research if it utilizes marketing research tools and methodologies.The thing to keep in mind is the economic role of variation can differ in some marketing processes from traditional production environments. Too little tolerance for variation in marketing can lead to the classic “myopia” failure.Good luck.

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    #170475

    Syed Sharique Moiz
    Member

    Dear Reader,
    Pls let me know what’s the function of a marketing manager in automobile distributorship and what’s 6sigma?
    Regards
    Syed

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