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Six Sigma and Advertising Industry

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Viewing 11 posts - 1 through 11 (of 11 total)
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  • May 15, 2002 at 11:06 pm #29457

    Marco Preciado
    ★ 20 Years ★
    Participant

    Hi!, do you know any Advertising Agency implementing Six Sigma or case studies about it?

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    August 21, 2003 at 2:11 am #89044

    Clive
    ★ 10 Years ★
    Participant

    Hi Marco
    How suprising (NOT), that you didn’t have a reply. I consult to a large Ad agency, and I certainly believe this could be of great value to this industry sector.
    Did you find anything elsewhere?
     
     

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    August 21, 2003 at 1:12 pm #89066

    Dr. Scott
    ★ 10 Years ★
    Participant

    Marco,
    I was just alerted to your question by the previous poster. I have done some work in the advertising area. These were generally DOE-based efforts focusing on the effectiveness of print layouts, POP displays, and direct mail. The direct mail studies are too easy, like taking candy from a baby.
    Not aware of too much more outside of the above examples. Good luck!

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    April 7, 2004 at 8:36 pm #98176

    Kelvin
    ★ 10 Years ★
    Participant

    Dr. Scott.
    you say it is to easy, “like taking candy from a baby”, yet you are unable to name some or even one advertising/ direct marketing company implementing seix sigma.
    why is that?
     

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    April 8, 2004 at 4:05 pm #98229

    Dr. Scott
    ★ 10 Years ★
    Participant

    Kelvin,
    I certainly cannot name the companies I have worked with due to my confidentiality agreements with them.
     

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    April 8, 2004 at 6:15 pm #98255

    Kelvin
    ★ 10 Years ★
    Participant

    If i wanted to know this information what would be the best direction/ place to look?

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    April 9, 2004 at 12:24 am #98286

    Malcolm T. Upton
    ★ 10 Years ★
    Participant

    We are working with Young & Rubicam in New York on a full Lean Six Sigma implementation. We’ve done several Green Belt waves and, I think, one Black Belt wave.

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    April 12, 2004 at 3:14 pm #98361

    Kelvin
    ★ 10 Years ★
    Participant

    Hey Malcom,
    In your message you said “we are working with Young & Rubicam”, does this mean you work for Six Sigma, Y&R, or are you consulting for Six Sigma? Also, Do you know where i would be able to find case studies or testimonials specifically on advertising/direct marketing companies. I’m tryin to see which of those advertising/direct marketing companies have greately benefited from six sigma would like to compare six sigma’s success rate

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    April 14, 2004 at 11:47 pm #98545

    Malcolm T. Upton
    ★ 10 Years ★
    Participant

    I’m a consultant for George Group. Y&R retained George Group for their Lean Six Sigma implementation. I haven’t worked on the account directly.
    Our president, James Works, is also interested in what you are talking about. I’ll forward your message to him.

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    April 15, 2004 at 3:58 pm #98617

    Kelvin
    ★ 10 Years ★
    Participant

    Malcom,
    Thanks for the heads up, and interest in this research project of mine. I look forward to speaking more with you and James Works in the future on this topics. My email address is [email protected]

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    April 15, 2004 at 4:00 pm #98618

    Kelvin
    ★ 10 Years ★
    Participant

    Dr. Scott may i ask what company you work for and are you available to talk more offline. My email address is [email protected]

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