Six Sigma and the Shoe Industry

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    Hello folks,
    I would like to ask if anyone has seen 6S applied in the shoe industry.  As a married man (yes ladies, I am married) I have spent many a Saturdays in the mall with my wife looking for shoes.  She says she is a size 11 shoe, but always tries on size 8’s beacause she says they are never the size they are marked, lots of variation!
    As a matter of fact; I didn’t know there was so much variation in footware, and if they ever solve this problem I would like to suggest they bring it to the woman’s fashion industry since she’s a size 28 and always tring to get into anything marked 18.  (I’m kidding; Ma’s not that big…but it adds to the story and I hate the mall!)



    The variation is not in the shoe size but in the shoe cost.  As the cost of the shoes increase, the size of the shoe decrease.  The purpose of this is to increase customer satisfaction making feet size seem smaller, and increase repeat business.  This way any one can fit into a size 7 as long as they dont mind paying $300.00 for a pair shoes.

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