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Six Sigma in Marketing

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  • #35264

    Rafi
    Participant

    Can anybody provide me if six sigma process has been adapted in marketing and how sucessful was it

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    #98776

    Bart
    Participant

    Hello Rafi,
    I have implemennetd Six Sigma process in marketing area in my Company. I am going to take part at Six Sigma Summit in London next week so if you be present in London during Summit we can discuss this subject there.
    RegardsBart

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    #98778

    Mike Carnell
    Participant

    Rafi,
    There are several people who are/have worked this area. One visits this site frequently – Joy Cowling. She might be able to help you.
    Take a look at a common marketing tool called conjoint analysis. If you can run this it should be relatively easy to understand how the tools in D, M, & A lead up to it. C should be a given for anything even if it has not gone through a SS process.
    Good luck.

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