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Six Sigma internal marketing

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  • #30053

    JENNIFER
    Participant

    I would like to know what other companies are doing with regard to internal marketing of their six sigma program (we still have some sceptics believe it or not) and not all of our businesses are on board.
    – Do you have a Six Sigma logo incorporated in all communications/marketing?
    – Do you have a Newsletter (paper or online)?
    – Success Stories featured? Posters, emails, etc…
    – Do you have a Six Sigma Intranet? If yes, how do you “pull” people to it.
    – How do you measure effectiveness?
    Anything you can tell me would help.
    JenniferDirector of Marketing

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    #77931

    Paul Heasman
    Participant

    How do I start.
    we have a logo, a newsletter, an intranet site, measures of performance and the odd six sigma fair where we invite our internal people, customers and suppliers.
    Our MBB say’s “you cannot over communicate!”
    two things;
    Make sure your benefits are tangeable and traceable to the bottom line!
    our paper is called “the Belter” and designed around a tabloid (in England “The Sun” newspaper) so all can enjoy six sigma.
    Keep shouting from the roof!
     
     

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    #77934

    Paul Field
    Participant

    Jennifer
    The company that I work for (a multi-site / country Aerospace business based in the UK) has employed most of the normal communication formats in it’s attempt to embed Six Sigma. These include newsletters, Intranet sites, poster campaigns etc, but the most effective medium has been our large screen TV’s.
    Basically each site has a number of large screen TV’s that are linked both by base and centrally around the business at key locations i.e. the canteen, reception etc. Then it’s a simple case of displaying project info either globally or by base, it seems to work.
    Additionally in order to enhance the bye-in too Six Sigma we operate a “buddy system” which basically allocates a BB to a particular area of the business. 
    Good Luck
    Paul Field

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    #77942

    Suzanne Bertolino
    Member

    We created our Six Sigma Logo during the launching phase of Six Sigma 
    We have paper and online newsletters.  Six Sigma articles (status, training, definitions, participants, successes) are posted at least once a month.
    Our awards (customer awards) are displayed on  posters at various locations.
     
    We use a scorecard approach to measure effectiveness

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    #77945

    Ann Treller
    Participant

    We do all of the things you mention. Like one of the others in the thread above me mentioned, you cannot over communicate. We also use isixsigma’s content on our intranet site using their syndication service (that’s free!): https://www.isixsigma.com/syndicate/
    One big thing that we’re doing new this coming year is getting speakers to come in from other companies to talk to certain areas of our business. It’s great to hear the successes (and even some failures) from other companies.
    Ann 

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    #77957

    Paula Feldman
    Participant

    A formula for effective Six Sigma communications involves:
    Cosistent, Easy to Find and Frequent Information Sharing. 
    Putting together a Six Sigma logo is part of establishing your company’s “Brand Six Sigma”.  Whether you put together a devoted Newsletter or have a standing place in an existing newsletter or maybe you want to develop your Six Sigma web site—all are traditional methods of Six Sigma communications.  The key is bringing together an interdisciplinary team of people (not just communications and marketing people) to brainstorm and determine what messages need to get out there, what audiences you need to reach and what vehicles you have at your disposal (or have on your wish list).  I have seen so many creative communications tools employed for Six Sigma launches, but many companies feel a kind of lull about 6-9 months after the launch.  There is a need to revitalize (and promote the project results).  Getting visible leaders in the organization to be involved in the communication process goes a long way toward Six Sigma success.  Making sure all members of the organization understand how Six Sigma effects them and how they will be involved is so important to sustainability.  The less people know about Six Sigma the more they will resist it.  I can be reached at [email protected] if you would like to discuss some of the creative communications strategies I have seen put to use around the world.

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    #78170

    Brent Hill
    Participant

    At IndyMac Bank, a member of Fortune’s 100 Fastest-Growing companies, we are tapping our experts.  Who knows customers better than the associates?  Our Improvement Suggestion program goes above the traditional suggestion program by offering:

    Rapid acknowlegement of suggestions on areas to improve service and processes.
    Every other week review of suggestions by decision makers.
    Prompt replies to associates on the status of suggestions.
    Recognition of all suggestions with an entry into a quarterly raffle and awards for implemented suggestions.
    Of course, this program is a terrific source for Kaizen, Green Belt and Black Belt projects. 
     

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    #78175

    ex MBB GE
    Participant

    I have had the experience of an annual Q-fair being very successful in creating and sustaining momentum for the initiative.
    The key however is to craete a lot of excitement BEFORE & DURING  the fair. Nothing works better than the BIG corporate guys speaking at the fair and also invite customers/suppliers/ outside experts to talk to folks.
    Because this is annual it helps sustain the momentum and celebrate successes on an ongoing basis. Of course this is not the ONLY thing but just one of the things which helps create and increase buy-in from all.

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    #78186

    Dennis C M
    Participant

    following on from the Q-fair, we have a yearly open day for the families of the employees. This year there will be a Six Sigma stand with fun games and easy to understand statements and displays for children and adults.
    this is part of a separate discussion thread on this forum (“six sigma games for an open day”), might be worth following that one as well.

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    #78187

    Yeldo
    Member

    Six Sigma needs to be advertised within organisation using communication tools like intranet, mails, etc. Frequency of regular communication is important. Six Sigma projects within the organisation needs to be given prominence in terms of publicity (notice boards, mails, etc).
    Benifits in terms of cost savings, cycle time reduction, etc of six sigma exercise carried out needs to be communicated across to all in the organisation. This should be linked to the improvement in sigma level at the end of the project.
     
     

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    #78245

    NILOY MITTER
    Participant

    I WORK FOR TATA STEEL, THE LARGEST INTEGRATED PRIVATE SECTOR STEEL PLANT IN INDIA.
    WE DO HAVE A LOGO FOR SIX SIGMA, HAVE NEWSLETTERS EVERY MONTH WHICH WE DISTRIBUTE TO OUR SIX SIGMA CLUB MEMBERS INSIDE THE COMPANY. WE DO HAVE AN INTRANET SITE DEDICATED TO SIX SIGMA . REGARDING PULLING OF PROJECTS WE HAVE “DASHBOARDS”.
     
    NILOY MITTER
    CERTIFIED SIX SIGMA BLACK BELT
    MANAGER (ASPIRE & IMPROVEMENT GROUP)
    TATA STEEL
    INDIA

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    #78316

    Rachel Klein
    Participant

    Would anyone be willing to share some of the articles that were published in their Newsletters or websites.  The company I work for is in the process of starting their Six Sigma Communication company wide and I would love to hear what you started your kick off articles with.
    I appreciate your feedback.
    Rachel

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    #78318

    Cannizzo
    Participant

    We’re written to iSixSigma once to ask them if we could use parts of an article in our newsletters. They were very nice and allowed us to do so if we made note of iSixSigma in the newsletter and sent them a copy (I think there might have been other things we did also, just can’t remember … it was someone else that contacted them). They have a ton of articles.
    Just a thought. Good luck!

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