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Time and motion study on Ad agency

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  • #53687

    Shivaprasad
    Participant

    Any thoughts on how we can carry out a time study on the working of an advertising agency?
    Would it lead to ‘over operationalising’ creative work?
    Any thoughts?

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    #191109

    Andell
    Participant

    One thought might be to develop a flow chart of the process with appropriate participants. Then identify which steps are “creative” and which are “routine.” Focus on the “routine” steps for the study.

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    #191112

    Shivaprasad
    Participant

    Thanks. Sounds like a good approach.
    How do we focus on the creative part? How do we estimate time for ‘creative thiking’.?

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    #191114

    HopeOverExperience
    Participant

    Measure how long the different steps in process take, including creative.

    Create a list of factors which may effect the time taken to do the creative part.

    Run Hypothesis test on this to find which do effect times.

    From the tests and data define a method for estimating how long a step will take.

    If you’re not that busy and don’t have historical data getting your data may be hard as you’ll probably need a good number and also that people are usually a major factor so these will need to be brought into the factor.

    You could look at how the software industry estimates work as this is a similar environment to the creative one. Both groups may not like to think it is but having worked in both there’s a lot of overlap.

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    #195547

    johnb
    Guest

    What are you trying to affect?

    0
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