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Voice of the Customer

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Viewing 6 posts - 1 through 6 (of 6 total)
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  • #54029

    jamil
    Participant

    Does anyone have a voc exercise or simulation?

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    #193018

    jamil
    Participant

    I need it to support the training slides to make it interactive

    Please help!!!

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    #193033

    MBBinWI
    Participant

    @jashouri – what specific aspect are you looking to reinforce? You could be looking at a customer interview guide, the actual data gathering process, data synthesis post interviews, VOC quantification, etc. Your question seems to indicate that you believe that VOC is some simple one step process.

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    #193048

    JAshouri
    Guest

    Hi – Sorry I do understand it is NOT a simple 1 step process. I am trying to find some kind of hands on exercise to gather VOC – like a simulation. Some kind of scenario where a case study exists and then VOC is gathered.

    Does that make it more clear? Right now when we lecture on VOC – it is just plain slides and is somewhat boring. I am trying to identify something to make it more fun and exciting

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    #193049

    MBBinWI
    Participant

    @jashouri – OK. So I gave you 4 sub-process steps that you could form an excercise around. You can make something up (like some new office accessory) that everyone would understand, or use something pertinent to the class – such as breaks (when, how long, how to ensure compliance, how to measure, what makes a good break, etc.).

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    #193051

    Joel
    Guest

    @MBBinWI is in an unsually good mood today. Or his account has been hacked.

    Either way, why not have them practice using something everyone is likely familiar with? Most people have ordered a cup of coffee, so try to identify what people really value about ordering a cup of coffee. Similarly you could use going to the movies, getting gas for your car, going to a nice restaurant, buying new shoes, etc. All have seemingly obvious customer needs (coffee, a movie, to refuel the car, food, and new shoes) but by going through a VOC exercise you start to identify what the customer values (such as relaxation, entertainment, transportation, less stress, or foot comfort).

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