Oh no – not a label! Too bad. Whether you like it or not, you are being labeled – or branded – every day. Regardless of whether your company brands themselves and markets this brand or does nothing, your customers have already put a brand on you. Think about it. What comes to mind when you think about Lexus, Walmart or Bank of America? Sometimes it’s the commercials but most likely that imagewill get trumped by your experience as a customer.

So what does all this have to do with Six Sigma? Everything. Six Sigma provides the tools, methods and approach to boost your brand. If you want to be known for excellent customer service. . . Six Sigma can help. If you want to be known for low cost . . . Six Sigma can help. If you want to be known for reliability. . Six Sigma can help. Establishing the brand you desire will require excellence in execution – first time – every time. And keeping pace with constantly rising customer demands will require continuously improving your product or service. Can’t keep up? You’ll still get branded and your customers won’t mind letting you know about it.

So next time you are looking to boost your brand, don’t just look to advertising and marketing. Look to Six Sigma to make the lasting difference in your product or service and let your positive customer experience boost your brand.

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