This was handed out at an all-hands today – not my words, and a great reminder of why we do what we do.

I am your customer. Satisfy my wants, add personal attention and a friendly touch, and I will become a walking advertisement for your products and services. Ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist as far as you are concerned.

I am sophisticated much more so than I was a few years ago.My needs are more complex.I have grown accustomed to better things. I have money to spend. My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciate my business. After all, when I buy your products and services, my money is feeding you.

I am a perfectionist. I want the best I can get for the money I spend. When I am dissatisfied, then take heed. The source of my discontent lies in something you, or the products you sell, have failed to do. Find that source and eliminate it, or you will lose my business and that of all my friends as well; for when I criticize your products or services, I will talk to anyone who will listen.

I am fickle. Other businesses continually beckon to me with offers of “more for my money.” To keep my business, you must prove to me again and again that I have made a wise choice in selecting you and your products and services above all others.