Questions for Dr. Chynyoweth
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Questions for Dr. Chynyoweth replied to the topic Customer Satisfaction Survey Advice in the forum General 14 years, 9 months ago
Dr. Chynoweth,
While I find your suggestions for the most part acceptable, your post begs a few follow-up questions:
You write:
Likert developed his scale in 1929 using 5 points with a descriptor for each point. Looks easy. However, Likerts scale is balanced (an equal number of positive and negative ratings), and each rating point is visually…[Read more]