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Beebe replied to the topic Measuring Effective Communication Activities in the forum Finance 18 years, 4 months ago
Hi, KNair. Quick question with your communication activities: although you are promoting internet banking and seeing an increase in registered users, are your communications focused on new users or better educated users? Maybe it’s not the quantity of users you should be measuring but the quality — or internet-savviness of those users. Let me…[Read more]