TUESDAY, SEPTEMBER 02, 2014
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DMAIC Versus DMADV

We know that everything in business is a process, right? Sales people have a list of companies and contacts that they work in a certain fashion to produce a sale, production receives an order and schedules the manufacturing, the product is built, packaged, shipped and invoiced. When the packing department has a problem with their process, though, should they fix it with a DMAIC or DMADV (also referred to as DFSS) type project?

The Similarities of DMAIC and DMADV

Let’s first look at the DMAIC and DMADV methodologies and talk about how they’re alike. DMAIC and DMADV are both:

  • Six Sigma methodologies used to drive defects to less than 3.4 per million opportunities.
  • Data intensive solution approaches. Intuition has no place in Six Sigma – only cold, hard facts.
  • Implemented by Green Belts, Black Belts and Master Black Belts.
  • Ways to help meet the business/financial bottom-line numbers.
  • Implemented with the support of a champion and process owner.

The Differences of DMAIC and DMADV

DMAIC and DMADV sound very similar. The acronyms even share the first three letters. But that is about where the similarities stop.

DMAIC DefineMeasure

Analyze

Improve

Control

  • Define the project goals and customer (internal and external) deliverables
  • Measure the process to determine current performance
  • Analyze and determine the root cause(s) of the defects
  • Improve the process by eliminating defects
  • Control future process performance

When to Use DMAIC

The DMAIC methodology, instead of the DMADV methodology, should be used when a product or process is in existence at your company but is not meeting customer specification or is not performing adequately.

DMADV DefineMeasure

Analyze

Design

Verify

  • Define the project goals and customer (internal and external) deliverables
  • Measure and determine customer needs and specifications
  • Analyze the process options to meet the customer needs
  • Design (detailed) the process to meet the customer needs
  • Verify the design performance and ability to meet customer needs

When to Use DMADV

The DMADV methodology, instead of the DMAIC methodology, should be used when:

  • A product or process is not in existence at your company and one needs to be developed
  • The existing product or process exists and has been optimized (using either DMAIC or not) and still does not meet the level of customer specification or Six Sigma level

“I Thought it Was a DMAIC, but it Turned out to be a DMADV!”

Occasionally a project is scoped as a DMAIC for incremental process improvement when it really required a DMADV methodology improvement. And it was a month into the project that you realized this! Do not be discouraged about the work you put into the DMAIC because 1) it has happened to more businesses than just yours, 2) you understand the process at a much greater detail than you did initially, and 3) you were able to practice not just DMAIC skills but also DMADV!

Pick yourself up, dust yourself off and re-craft your define piece of the project so you can begin with a fresh look at the project and solutions. You never know what insights you will have now that you may not have been aware of before.

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Comments

Gopal Durgam 27-03-2010, 19:31

Excellent representation

Reply
Pralay K. Pal 01-04-2010, 10:37

Very Good Explanations and Representations

Reply
Deepak 12-05-2010, 09:06

simple and understandable… thnx

Reply
ksathy29 04-06-2010, 05:18

Easy and understandable.

Reply
Paddy02568 18-06-2010, 08:52

Very Good Explanations

Reply
Reza Ziai 28-07-2010, 18:16

Clear and concise with a good differentiation between DMAIC and DMADV; a very good synopsis.

Reply
kanchan 26-08-2010, 08:56

clear and simple,easy to understand

Reply
mohit 04-09-2010, 15:06

marvallous undrstanding

Reply
Kavita Khare 14-10-2010, 09:53

Absolute and crystal clear understanding:)

Reply
Selim 10-01-2011, 04:21

Clear and to the point. Thanx

Reply
Tony Tabet 28-01-2011, 01:18

Thank you for a neat explanation!

Reply
Firoz 08-06-2011, 12:20

Indeed helpful

Reply
Jose Rivera Sinclair 10-07-2011, 00:56

New to six sigma, great start for me!!!

Reply
Mike 01-05-2013, 06:05

Isn’t it all just Systems Engineering with fancy appellations?

Reply
anita duwal 03-12-2013, 23:23

excellent presentation

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