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John Krupar

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Six Sigma for Sales: Truth About the Customers’ Needs

“The more I learn about customer satisfaction, the less I know,” the CEO of a Fortune 500 company recently lamented. Many CEOs can empathize – for even the most customer-centered companies fall short on truly understanding their customers’ wants and needs and often don’t realize it until it’s too late. How does this happen? Many CEOs…

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