Customer Relationship Management (CRM)
Definition of Customer Relationship Management (CRM):
« Back to Glossary IndexA philosophy that puts the customer at the design point, it is being customer-centric. It should be viewed as a strategy rather than a process. It is designed to understand and anticipate the needs of current and potential customers.
There is a plethora of technology that helps capture customer data and external sources, and consolidate it in a central warehouse to add intelligence to an overall CRM strategy.
You Might Also Like
« Back to Dictionary Index
iSixSigma Recommends
Interested in assessing your knowledge of Lean Six Sigma? Preparing for certifications? Testing your students and trainees? This test is useful for anyone interested in assessing their knowledge of Lean Six Sigma on the Black Belt level. It can be used in preparation for the ASQ Certified Six Sigma Black Belt (CSSBB) exam or for any number of other certifications, including at private company (GE, Motorola, etc.) certifications.
Training your company has just become easier! With this course you will be able to train anyone in your company on the proper techniques for achieving proper resolution of any type of problem, whether it be a transactional process, manufacturing issue, medical procedure, or personnel issue.
