Tag: Loyalty and Retention
![](https://www.isixsigma.com/wp-content/uploads/2022/10/krakenimages-376KN_ISplE-unsplash-scaled-1-1024x683.jpg)
Net Promoter Score: A Number for Business to Grow By
Published:Organizations looking for a silver bullet customer metric look no further than the Net Promoter Score (NPS). Developed by Frederick Reichhold and his colleagues at Bain & Co., NPS provides an economical and concise metric for assessing how loyal a company’s customers are. Managing that measurement is the key to future growth. What Is NPS? […]
Read more »![](https://www.isixsigma.com/wp-content/uploads/2022/10/krakenimages-376KN_ISplE-unsplash-scaled-1-1024x683.jpg)
VOC Loyalty Survey Can Aim Customer Retention Projects
Published:Retention is a behavior. Satisfaction is a feeling. Loyalty is a measure of the potential for retention. One health plan organization has used the analysis of a simple voice of the customer (VOC) survey to find the drivers and the relationship between loyalty and retention. While a health plan has many opportunities to improve operational […]
Read more »