Part 3 of a Finished Goods Supply Chain Case Study: Demand-Pull Production


The “Great Indian Bazaar” – the rapidly growing and evolving Indian retail market – presents special and daunting distribution challenges for fast-moving consumer goods (FMCG) products. For a typical producer, about 100 stock keeping units (SKUs) flow through 40 to 50 depots to 2,000 to 3,000 distributors to more than a million outlets varying in […]

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