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Hans Hjort

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Ensuring Successful New Products and Services with QFD

When was the last time you reached into the refrigerator for a King Cola, 7Up Gold or Pepsi Blue? Remember pizza at McDonald’s or Heinz chocolate-flavored French fries? From the Ford Edsel to the XFL, history is littered with costly product and service failures. While failure can occur for any number of reasons (e.g., poor…