iSixSigma

All posts by

Marco Folpmers

View Profile

VOC/Conjoint Analysis: Actionable Customer Segmenting

Voice of the customer (VOC) is a central concept within the Six Sigma methodology. Process performance can only be measured if an organization is aware of the critical customer requirements. But customer preferences are often unbalanced (everything is important), vague and unstable. With the help of conjoint analysis, it is possible to derive individual customer…