Definition of Return on Net Assets (RONA):
RONA is one bottom-line measurement showing performance relative to strategic goals and objectives. More and more successful companies are utilizing RONA measurement. It provides an apples-to-apples comparison of performance that is understood by non-financial professionals.
Calculated as: RONA = Net Income /(Fixed Assets + Net Working Capital)
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Interpretation: The higher the return, the better the profit performance for the company.
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