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Keya Choudhury Ganguli

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Case Study: DFSS Used to Improve Account Setup Process

The bank in the following case study had been encountering problems with new customer accounts. The account setup cycle time was quite high because the information-gathering process was ad hoc. It typically took several attempts to collect all the needed specifications from customers. This was causing customer dissatisfaction and, in some cases, defective accounts. The…

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