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George Chynoweth

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Actionable Information from Soft Data

George Chynoweth

Engineers, Six Sigma practitioners and other researchers often work with “hard” data – discrete data that can be counted and legitimately expressed as ratios. But what of “soft” data, things like opinions, attitudes and satisfaction? Can statistical process controls (SPC) be applied here? Can process variation in customer satisfaction, for example, be measured and then reported to…

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Variance Markers in Survey Design

George Chynoweth

The idea of bio-marking, a technique used to follow individual molecules around in the laboratory, can also be applied to survey design. By creating one item, which captures the overall meaning or bottom line of a survey, you can examine its variance statistically as it interacts with other items and set the stage for leverage and resource allocation via multiple regression.