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How to Avoid The Evils Within Customer Satisfaction Surveys

When the Ritz-Carlton Hotel Company won the Malcolm Baldrige National Quality Award for the second time in 1999, companies across many industries began trying to achieve the same level of outstanding customer satisfaction. This was a good thing, of course, as CEOs and executives began incorporating customer satisfaction into their company goals while also communicating…

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Strategies for Surveying Employees

Most mid to large companies or organizations can at one point or another, benefit from surveying their employees for the primary purpose of gauging morale. A survey may be needed for a number of reasons, including changes in employee behavior such as high absenteeism or a reduction in output; before or after major adjustments in…

Variance Markers in Survey Design

The idea of bio-marking, a technique used to follow individual molecules around in the laboratory, can also be applied to survey design. By creating one item, which captures the overall meaning or bottom line of a survey, we can examine its variance statistically as it interacts with other items and set the stage for leverage…

Nine Steps to Create a Great Customer Survey: Part 2

Many organizations use surveys to gather information and data in order to learn more about their customers. To prepare a successful survey, practitioners should follow nine basic steps. Part One of this series discussed the first three steps: establishing a goal, determining the sample and choosing the methodology. The fourth, fifth and sixth steps, which…

Nine Steps to Create a Great Customer Survey: Part 3

To generate a valuable customer survey, practitioners should follow nine steps. Part One of this series discussed the first three steps: establishing a goal, determining the sample and choosing the methodology. Part Two covered the fourth, fifth and sixth steps, which related to what types of questions to ask and how they should be asked….

Nine Steps to Create a Great Customer Survey: Part 1

Many organizations use surveys to gather information and data in order to learn more about their customers. While it is important to ensure that surveys are targeted to the right audience, confidence in the development and implementation of a survey is even more vital. To prepare a successful survey, practitioners should follow nine basic steps;…