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Pamela Hunter

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Three Simple Questions: How to Focus Your VOC Research

A lot of time can be saved in the planning stages of a survey research project by simply answering three short questions. By the time people from organizations have contacted me about a Six Sigma voice of the customer (VOC) study or research project, they have usually spent at least a fair amount of time…

Strategies for Surveying Employees

Most mid to large companies or organizations can at one point or another, benefit from surveying their employees for the primary purpose of gauging morale. A survey may be needed for a number of reasons, including changes in employee behavior such as high absenteeism or a reduction in output; before or after major adjustments in…

Margin of Error and Confidence Levels Made Simple

A survey is a valuable assessment tool in which a sample is selected and information from the sample can then be generalized to a larger population. Surveying has been likened to taste-testing soup – a few spoonfuls tell what the whole pot tastes like. The key to the validity of any survey is randomness. Just as…