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Glenn Pincus

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Promises of Brand Strategy and Design for Six Sigma

“99.44 percent pure” “It takes a licking and keeps on ticking” “When it absolutely, positively has to be there overnight” “The ultimate driving machine” “We bring good things to life” For recent generations of Americans, the slogans above have become synonymous with the high-profile brands they represent. But these words are not simply clever taglines. They…