Do you remember the days of having to get off the internet when your mother had to use the phone? How about waiting to watch a video while an advertisement seems to buffer endlessly? Advancements in the telecosm have made the amount of bandwidth across all mediums feel infinite in comparison to the early days of this type of technology.
There are now so many ways for an organization to reach its customer base, and new methods are blossoming all the time through the telecosm.
Overview: What is the telecosm?
The telecosm is the entire collective network of communication. This includes radio, television, satellite, the internet, and more.
3 benefits of the telecosm
There are some major benefits to the telecosm:
The entire telecosm working together helps you reach your audience directly and allows large amounts of data to transfer at speeds unimaginable just a couple of decades ago.
The telecosm allows for synchronizing your message with customers across a variety of mediums and formats.
3. Customer service
The telecosm creates opportunities for better ways to service and market to your customers, providing a richer customer service experience.
Why is the telecosm important to understand?
Understanding the telecosm is important for the following reasons:
Having an understanding of the telecosm provides you with knowledge of the myriad opportunities to successfully reach your customer base.
Without an understanding of the current limitations of the telecosm, one might incorrectly assume that an idea for reaching your customers is sound, when, in reality, the particular technology needed may not exist or be accessible just yet.
Room for innovation
Understanding the telecosm provides your organization with the ability to utilize current technology and ways to communicate to come up with innovative ways of providing service to your customers.
An industry example of the telecosm
A well-known sneaker company is launching a new shoe that will be endorsed by a world-renowned celebrity. To get the most out of the launch of this new product, the company is planning a synchronized advertising campaign that will hit every medium in the telecosm at the same time. This includes taking out radio ads, television commercials, social media posts, and every other conceivable channel of customer communication that the organization can think of.
3 best practices when thinking about the telecosm
Here are some best practices to consider when thinking about the telecosm:
1. Utilize the best mediums within the telecosm for reaching your intended targets
Various demographics use the available channels of communication within the telecosm differently. If you are targetting your product to seniors, limiting your reach to traditional radio and television advertisements could still make sense. If targeting teens, there is an argument to be made for putting your team’s focus solely on that demographic’s current preferred social media platform.
2. Embrace changes in communication gracefully
Changes in technology within the telecosm are moving faster all the time. New ways to reach and provide a fuller customer service experience are coming along regularly. It is important to embrace these changes in order to stay relevant and compete, but your company should do it in a way that is in alignment with the ideology, identity, and goals of the organization.
3. Do not be afraid to look for outside help
Changes in the telecosm can be difficult to stay on top of. Making the necessary moves to keep your organization abreast of these changes can also be intimidating. If you do not know how to best move forward with the new changes, do not be afraid to look for outside help. Typically, it is the younger generations that are the most on top of changes in the telecosm, so that would be an ideal place to look first for outside help.
Frequently Asked Questions (FAQ) about the telecosm
Who coined the term “telecosm?”
The term is attributed to George Gilder, who coined the term with his book of the same name.
Was Gilder correct in all of his predictions about the telecosm in his book?
Not exactly. Some of the predictions that he made have not come to fruition, such as the revival of newspapers and magazines.
When was George Gilder’s book on the telecosm first published?
Gilder’s book on the telecosm was first published in the year 2000.
The telecosm today and tomorrow
The telecosm provides innumerable ways for organizations to reach and service their customers that did not exist just a few years ago. With technological advancements happening all the time, the way that you provide service to your customers today may look very different tomorrow. In order to stay relevant and competitive, it is important for any business to stay on top of these changes.