## What is Categorical Data?

Categorical data is statistical information that is presented according to its division into certain groups. In this model, values are sorted into predefined categories according to the design of the analysts. Grouping data points into categories in this way can be useful depending on the goals of the research, but it’s only one of many ways to orient statistical information.

### The Benefits of Categorical Data

There are several reasons to use a categorical data model in an analysis. One of the most obvious benefits is the ability to quickly recognize trends, changes and patterns based on inter-related variables. Categorical data is also useful for ensuring control and establishing relevance. It can also make the information easier to digest and understand.

### How to Create Categorical Data

Creating categorical data is a simple matter of defining categories at the start of the analysis and sorting all individual values into these groups. The best way to categorize depends on the questions being asked. If a store owner records all of their transactions as either “cash” or “card,” then he can use this as a quick reference when checking the register at the end of each day.

## What is Continuous Data?

Continuous data describes information that can take virtually any value. This includes things like height, weight or any kind of numerical measurement. The type of information that produces continuous data is often likely to change with time as well.

### The Benefits of Continuous Data

Continuous data is a basic format for the type of information that companies use every single day. Accuracy is the primary benefit for this type of statistical information. It’s the standard format for quantifying and understanding the implications of the information itself.

### How to Create Continuous Data

The best way to collect and present continuous data is to simply be as accurate and thorough as possible. This type of data can be represented graphically by orienting the information around key variables or as part of a collated database. In either case, the goal is to collect as much measurable information about each data point as possible.

## Categorical vs Continuous Data: What’s the Difference?

Categorical and continuous data are not mutually exclusive despite their opposing definitions. The most important difference between the terms is that “continuous data” describes the type of information collected or entered into study. In contrast, “categorical data” describes a way of sorting and presenting the information in the report.

## Categorical vs Continuous Data: Who would use Categorical and Continuous Data?

Every company has reason to use both of these terms in their statistical analysis, which is also central to lean manufacturing and management practices. Categorical data is more often used when quantitative measurements are impossible or impractical. One example is asking customers to rate their experience as one of several categories.

Continuous data can be turned into categorical data, but it doesn’t necessarily have to be presented this way. For example, when people register for a company’s website they have to choose their age from a list of years. Even though they could enter their age in years, months, days and exact minutes, presenting the information as continuous data would not be particularly useful.

## Choosing Between Categorical and Continuous Data: Real World Scenarios

Choosing whether to present data in categories or according to quantitative value really depends on what you want to accomplish. You need to know what questions you need to answer or what patterns you expect to find before organizing the data. Reporting continuous data helps analysts study the numbers and their implications free of any established structure, while reporting categorically puts information in context based on existing priorities.

As an example, consider a person who is rating their progress with personal fitness and weight loss. They weigh themselves every week and take record of it to compare with future results. This is continuous data with objective and quantitative data points starting with 180.5 pounds and ranging down to 155.2 pounds. The method works great for assessing general physical weight loss.

However, the person also rates their energy level as either “low,” “decent’ or “high” each day. This information is subjective, but still relevant for understanding changes in personal health and fitness. Any data point entered here must be in one of the three categories, so it’s ultimately highly relative and categorical data.

## Get to the Point of Data

Leveraging data is not always easy. That’s why there are entire industries and professions dedicated to the art of gathering, collating and processing information. Despite the overwhelming opportunity and scope of modern data analysis, business leaders need to keep things centered around the fundamentals. When you truly harness the power of information, you’ll know exactly where you are, where you want to go and how you can get there.