Despite their best efforts to meet the expectations of their customers, companies can still struggle to retain their market share. One reason, as illustrated by the Kano model, is that product or service qualities that were once simply attractive can turn into must-be qualities. If companies do not keep up with new expectations, the result…
To survive in today’s competitive software-development market, organizations need to build their capabilities around delivering the best service within customer-stipulated time frames and costs. Increasing productivity – the rate of output per amount of input – is the factor most likely to give an organization an edge over others. Many software-development organizations have realized the…
Six Sigma practitioners capture the voice of customer (VOC) in the process of designing or improving a product or service; however, practitioners often compromise while implementing the VOC in the actual design, citing reasons such as cost, cycle time and design constraints. As a result of these compromises, products or services can lose competitiveness in…