iSixSigma

Taking the Recruitment Industry Forward

Recruitment has always been a good indicator of how the wider economy is faring. Since the global downturn, many recruitment companies have been squeezed. The rise of Internet-based recruitment, including social media tools, has added to their problems. Employers are watching their costs and they understand the alternative routes to new employees. As a result,…

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Getting the Bugs Out: VOC Analysis and Scenario Planning

Despite their best efforts to meet the expectations of their customers, companies can still struggle to retain their market share. One reason, as illustrated by the Kano model, is that product or service qualities that were once simply attractive can turn into must-be qualities. If companies do not keep up with new expectations, the result…

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Asking the Right Questions Is the Key to Data Collection

In the Measure phase of the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) improvement methodology, data is collected and analyzed to provide a performance baseline for the process under study. Asking questions is one of the primary ways of collecting data. But as author Edward Hodnett noted, “If you don’t ask the right questions,…

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Leveraging Kano and QFD for Requirements Management

The quality of a product or service is a key element in creating customer satisfaction. The level of satisfaction is ultimately dependent on the fulfilment of customer needs. The Kano survey is a valuable tool for capturing the voice of the customer (VOC), providing critical information on the importance of products and services and the…

Designing Profitable Products Using QFD and Kano Model

When competition for new markets and customers increases, the level of customer satisfaction becomes a key factor for long-term business success. Satisfied customers often become loyal customers and help to ensure future cash flow. In their article “Zero Defections: Quality Comes to Services” (Harvard Business Review, 1990) F.F. Reichfeld and W.E. Sasser report that a…

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Make Better Use of Survey Data with Kano Analysis

Nearly all medium and large companies spend hundreds of thousands, if not millions, on customer surveys every year. Customer survey results are used to amend strategies, design new products and services, and focus improvement activities. Gathering customer data is only the first step. The second step involves making best use of the data – analyzing…

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Measure the Immeasurable: The World of Smell and Taste

In many industries, improvement projects quickly face an obstacle: The lack of easy to get and reliable data. This is especially true when the critical-to-quality elements (CTQs) of the project are “soft attributes” such as taste, smell or texture. Facing such a problem in the food and drink industries is obvious. While in a Kano…

Six Sigma Tools for Every Day Projects and Processes

During a Six Sigma symposium, speaker after speaker presented good information on Six Sigma concepts, tools and approaches to use when working on a Six Sigma project. If these Six Sigma tools, approaches templates, etc., are good for Six Sigma projects, why not use them in day-to-day software development and IT processes? Learning Objectives It…