A Series of Articles on VOC Advances This article is one of a series on advances in obtaining and applying voice of the customer (VOC) information. The other articles in the series are VOC Advances: Complementary Innovation for Growth and VOC Advances: Helping Make Better Design Decisions. The series was written by Anthony E. Curtis…
Many companies launch product or service design efforts based on whatever knowledge they already have about customer needs from questionnaires, focus groups, the opinions of marketing staff and senior engineers…and sometimes the CEO. Often this information is more opinion than data. Teams read through this existing customer information, whether it is relevant to the current…
A Series of Articles on VOC Advances This article is one of a series on advances in obtaining and applying voice of the customer (VOC) information. The other articles in the series are VOC Advances: New Paths to Understanding Customers and VOC Advances: Helping Make Better Design Decisions. The series was written by Anthony E….