QFD speeds up the product development process by removing what doesn’t matter to the customer. Just like the Kano analysis, QFD is interested in what the customer says is important. The format of QFD removes the time-consuming activities that don’t add value.
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We must understand the needs and values of the customers at a deeper level. To this end we employ Kano analysis.
The customer journey value stream (CJVS) is the best starting place for the Lean community to engage in the processes of product development.