Case Study: A DMADV Approach to Marketing and Advertising

The Corporation of the City of Kawartha Lakes (the City), Ontario, Canada, is a single-tier municipality that covers a land area of 3,067 square kilometers and includes more than 250 lakes. In addition to approximately 73,000 permanent residents there is a large seasonal population of approximately 31,000 residents each summer. More than 77 percent of…


Black Belt Luftig Joins Victaulic as Marketing Director

GE-certified Black Belt and Master Black Belt Eric Luftig has joined pipe joining firm Victaulic as director of marketing and communications. In this position, Luftig will lead Victaulic’s global marketing efforts, overseeing marketing research, product marketing and marketing communications.