Category: VOC/Customer Focus

Part 2 of this article focuses on helping practitioners understand the tools used for processing language data in Six Sigma work.Part 1 – Nature of Language Data is about the role language data plays in Six Sigma, how to understand it, including the types and refinement of the data, as well as how to gather it […]

A Series of Articles on VOC Advances This article is one of a series on advances in obtaining and applying voice of the customer (VOC) information. The other articles in the series are VOC Advances: New Paths to Understanding Customers and VOC Advances: Helping Make Better Design Decisions. The series was written by Anthony E. […]

Read any Six Sigma article, attend any Six Sigma conference or talk to any Black Belt and the message is clear – the voice of the customer is a core value of Six Sigma. When Six Sigma is applied with a strategic perspective, the voice of the customer is indeed the necessary starting point. Six Sigma […]

Six Sigma has been adopted by some of the world’s leading companies as a mechanism to improve bottom line results and delight customers. But though the companies have made spectacular gains in some areas – millions of dollars in increased revenue or reduced costs – success has not been uniform. Deploying Six Sigma in areas of […]

Once you decide what you want to know, from whom you want to know it, and what you will do with the data, you must carefully consider what method is best suited for gathering customer information for your Six Sigma project. Among the factors to consider when deciding on a research method are the length […]

“The more I learn about customer satisfaction, the less I know,” the CEO of a Fortune 500 company recently lamented. Many CEOs can empathize – for even the most customer-centered companies fall short on truly understanding their customers’ wants and needs and often don’t realize it until it’s too late. How does this happen? Many CEOs […]

Part 1 of this article focuses on helping practitioners understand the role language data plays in Six Sigma work and how they can benefit from understanding its nature, including the types and refinement of the data as well as how to gather it in the most effective way. Part 2 – Using Language Data is […]

Most people would agree that customers are the most important part of a business – no customers, no business. In order to be successful, a business must know who its customers are and what the expectations of those customers are for the product or service the business sells. In Six Sigma, that process is known […]

Surveys surround us. The questions come via the mail, face to face in shopping malls, on the telephone, and increasingly over the Internet – a multitude of surveys, but many of them fail to achieve their goals. The fault often lies with those who design and administer the surveys with good intentions, but without the […]